A little about me.

At my core, I’m a storyteller who loves the logistics of bringing a vision to life. For over a decade, I’ve been working at the intersection of video, photography, and multimedia, turning complex ideas into compelling visual narratives.

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Currently, I’m the Manager of Creative & Content Production at Canadian Tire Corporation, where I lead the planning and budgeting for large-scale video and photo campaigns. Before stepping into the retail world, I honed my craft in the fast-paced television industry. I helped bring shows like Family Feud Canada and Project Bakeover to air as an Associate Producer, and worked on set for Canadian staples like Dragons’ Den, The Great Canadian Baking Show, and CBC Life.

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My background isn't just in production, I spent my early years building a strong foundation in marketing and media coordination. Working with agencies like Dentsu and Wunderman gave me the chance to support global powerhouses like Coca-Cola, Nike, and Microsoft. That experience taught me that a strong piece of creative is good, but a strategic one is better. Today, I use that blend of creative passion and strategic insight to lead projects that don't just look great, but truly resonate with audiences.

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